Pricing

Identity design & branding packages

Agencies charge $30,000 to $250,000, but with 10+ years experience, I deliver agency-level quality at accessible rates for small businesses.

Unlimited graphic design for marketing

I bring the same agency-level experience to your project that would cost 10x somewhere else.

Logo Design

You want to keep your brand's style but need a refined, polished logo that better represents your brand.

  • Consultation

    Every project starts by defining your brand. This work includes an interview and exercises to find the heart of your brand, so we can translate it into designs.

  • Logo Design

    A logo is a shorthand tag or identifier for your brand. I sketch and refine ideas until I have the best logo concept (or a few great choices). It will be applied to mock products to test how it would work in the “real world.” Your final set of files will have secondary logos in vertical or horizontal formats if needed, saved for print and web.

  • Mini Style Guide

    A 1-2 page logo usage guide with specs for the colors in your logo, used by print vendors and web developers to ensure your brand colors will match across different applications. Pantone, CMYK, RGB, and hexidecimal codes are provided.

Identity Design

You’re starting from scratch or evolving your company’s existing branding. You want to distill the essence of your company into a look and feel. You need a toolkit of visual elements, and guidelines for how to use them.

  • Consultation

    Every project starts by defining your brand. This work includes an interview and exercises to find the heart of your brand, so we can translate it into designs.

  • Logo Design

    A logo is a shorthand tag or identifier for your brand. I sketch and refine ideas until I have the best logo concept (or a few great choices). It will be applied to mock products to test how it would work in the “real world.” Your final set of files will have secondary logos in vertical or horizontal formats if needed, saved for print and web.

  • Color Palette

    Specifications for the colors in your logo, plus a secondary palette that coordinates. Pantone, CMYK, RGB, and hexidecimal codes provided.

  • Typography

    Recommendations for brand fonts, with examples of how to use them together.

  • Brand Style Guide

    A multi-page document that describes the elements of your brand. Your team can use it to create consistent materials going forward. It includes usage rules and specs for the logo, color palette, typography, graphic elements, messaging, and any other elements that make your brand unique.

  • Visual Theme

    Along with a logo, fonts, and colors, brands also need shapes and lines, a certain photography or illustration style, custom patterns, or other elements that flesh out a visual theme. These ingredients will be applied to mock layouts to show how they should be used.

All-Out Custom Build

Beyond the Identity Package, you might want branded marketing materials.


I can craft these materials for you, leveraging my deep understanding of your brand and extensive graphic design knowledge.

New Button

Optional Identity Package Add-Ons:

  • Business cards, letterhead, and envelopes
  • Brochures and info sheets
  • Signage
  • Packaging
  • Social media templates
  • Presentation templates
  • Branded Gear (T-shirts, stickers, etc)

After we talk, I can put together a Custom Package proposal that includes the Identity Package and any extras you might need.

Michael is our go to graphic designer. His knowledge, skills, and eagerness to help makes it easy for me to say, "Michael is a cheerful, pleasant person to work with. We could not recommend higher."

- John Gilette

   Lake Norman Boat Club

Michael is a great person to work with. He's attentive, passionate, and detail oriented. To be honest, he knew what I wanted well before I even asked.

- Jesse Higgins

   Residence Arizona

Share by: