Identity & Branding

Effective Brand Identity Relies on Strategy

You want take your brand to the next level, and with over a decade of experience I can craft the perfect fit for you.

View Process

My name is Michael Wenz. I’m a logo designer, seasoned professional, and proud father. I specialise in crafting logos and brand identities.

Talented Logo Designer and a evoted dad
Strategy based logo design and brand identity designer

Identity Design

Together we can develop a strategy-based brand identity system with elements that include:

  • Logo Design
  • Typography
  • Color Palette
  • Messaging
  • Design Guide
  • Style Guide

Related Projects

Branding and logo design of a symbol logo for Openwrench
Branding and logo design of a symbol logo for Forever Beauty Consulting
Branding and logo design of a symbol logo for Rev Media Marketing
Branding and logo design of a symbol logo for Mathias Radcliffe professional boxer.
Branding and logo design of a symbol logo for The Nursery Outlet
Branding and logo design of a symbol logo for SNO Landscape

Logo Designs that Captivate & Inspire

Identity Anvil delivers personalized solutions that reflect your unique brand identity and values.

Say Goodbye to...


generic, boring and forgettable logos

unclear goals and communication gaps

lack of personal attention from large agencies.

boring and low effort cookie-cutter solutions

What are the benefits of hiring a brand

identity designer for your business?

A standout brand identity is key for any business, from startups to established names.


An updated brand identity signifies growth, inviting consumers into a new chapter of your business story.


A skilled brand designer ensures your branding aligns with your evolving mission, adapts to market shifts, and resonates with your target audience, boosting revenue and engagement.

See my Process

A brand designer will help you:

STAND OUT and attract more customers with a strong visual identity.

BE MEMORABLE by leaving a lasting impression on potential customers.

BUILD A LEGACY to help build brand loyalty, boost recognition, and tell a story.

ATTRACT CUSTOMERS to increase customer experience and retention.

I wasted a lot of money on fiverr, and I wouldn’t have been able to get Scout Unlimited off the ground without michael at identity anvil. Skip the “cheap” options and work with michael instead.

- Cornelius Christopher

  Scout Unlimited

What is logo design and what do identity designers actually do?

Brand designers shape how your company looks and feels, crafting unique logos, colors, and fonts that tell your story.


Their work makes your brand stand out, connect with people, and build trust, which is key in winning over customers and setting you apart from the competition.

Brand Designers create a consistent look and feel for who you are and what you do.

Logo redesign for Openwrench.

Recent Branding Projects

Don't start a design project without doing this... 

Questions to ask to avoid frustration.

Join my newsletter and get a PDF guide with questions to ask before working with a designer. Equip yourself with the tools to make informed decisions and avoid frustration..


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